Verbum Marketing

From the ad to the conversation and the sale.

Know which campaigns bring customers and follow each conversation to the close, with the safety of approving before you spend.

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What stands out

Example: a Meta ad brings a contact on WhatsApp. Verbum links the contact to the campaign, shows the cost per conversation and follows it in the funnel.

Illustration with invented data.

  • From the click to the conversation

    Who arrives from an ad on WhatsApp or Instagram stays linked to the campaign, with spend and cost per conversation in the console.

  • Ads with a safety lock

    Ads are born paused, with a spending cap, and turning one on needs an exact approval.

  • One base for the whole journey

    Funnel, prospecting and satisfaction surveys on the same contacts, with the Ask answering about campaigns.

Verbum Marketing

What you can do

Paid traffic on Meta

  • Connect the ad account

    Authorize Meta and choose the account, the Page and the Instagram. Depends on the approval of the Meta app.

    Available on request

  • Campaigns with metrics

    Campaigns, ad sets and ads with spend, impressions, clicks, conversations started and cost per conversation, synced every day.

    Available on request

  • Ad linked to the conversation

    Whoever comes from an ad on WhatsApp or Instagram is linked to the campaign.

    Available on request

Creating and editing ads

  • New campaign assistant

    Builds campaign, ad set, creative and a WhatsApp conversation ad, all created paused. Only the objective of conversations on WhatsApp.

    Available on request

  • Edit, pause and delete

    Name, budget, dates, audience and creative. Turning an ad on needs an exact approval and a budget check.

    Available on request

  • Campaign draft with Ask

    Ask Verbum lists campaigns, clones one and builds a draft in the console. It does not create anything on Meta by itself.

    Available on request

From the ad to the lead and the sale

  • Sales funnel

    Funnels with stages, entry and exit criteria and a board of journeys by customer.

  • Routing rules for leads

    Each ad sends the lead to a playbook and a funnel.

    Coming soon

  • Commercial record

    One negotiation per customer, with origin, value, meetings and the outcome.

    Available on request

  • Playbooks and cadences

    Lead qualification and follow-up cadences with AI drafts that a person reviews.

    Available on request

  • Send to segments

    Audience from segments, consent required, cost estimate, approval by two people, only approved templates and a stop button.

    Coming soon

Relationship

  • Satisfaction surveys (NPS)

    By link or inside the channel, after the service, on creation of the contact or on a schedule, with reminders, quiet hours and a dashboard of score, themes and sentiment.

    Available on request

  • Instagram comments

    Reply, hide or delete comments from the inbox, with the history of edits.

  • Segments and CSV import

    Build segments of contacts, import and export by CSV and unify duplicates.

  • One inbox

    WhatsApp, Instagram and e-mail on the same screen, with AI suggesting the reply and a person approving it.

Reports and questions

  • Ask Verbum

    Ask in plain language, in the console or on WhatsApp, and read the answer from your own data.

  • Reports

    Service, schedule, finance and tasks reports, with export to CSV and spreadsheet.

  • Goals and indicators

    Goals by OKR or BSC, fed by the indicators of finance, service and tasks, with check-ins.

Ads are always created paused. Verbum does not sync audiences, run A/B tests or send newsletters, and it does not report cost per sale. Items marked as available on request are released per customer.

Frequently asked questions

Does Verbum create ads on its own?

No. The assistant builds everything paused, and turning an ad on needs an exact approval and a spending cap.

Do I need an approved Meta account?

The connection depends on the approval of the Meta app and is released per customer. Talk to the team to check your case.

Does it show cost per sale?

It shows spend, clicks, conversations started and cost per conversation. Cost per sale is not reported.

Can I send WhatsApp campaigns to a list?

This is coming soon. It will need consent, approval by two people, approved templates and a stop button.

How do the satisfaction surveys work?

You send the survey by link or inside the channel, after a service or on a schedule, and read score, themes and sentiment. It is released per customer.

On the same base as every Verbum

One inbox for WhatsApp, Instagram and e-mail, AI that suggests and people who approve, Ask Verbum, finance, schedule and contracts, all in the same record.

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