Take stock of what you use today
Before you choose anything, list every place where work happens: spreadsheets, shared folders, messaging apps, e-mail accounts, paper forms and the notes people keep to themselves. Ask each person, because the tool that matters most is often the one nobody put on the official list.
For each item, write who uses it, how often, what information it holds and what depends on it. This map shows what the new platform has to replace, and it also shows what you can simply stop doing.
- Where customers write to you, and which number or account receives each channel
- Where customer data lives, and which copy is the most complete
- Where money, schedules and tasks are tracked
- Who owns each file, and who would notice if it stopped working
Decide what to bring and what to leave
Not everything needs to travel. Moving a lot of old data makes the work longer and carries old errors into the new place. A useful rule is to bring what you need to serve a customer tomorrow and keep the rest in an archive you can still open.
Whatever you bring, clean it first. Remove duplicate contacts, fix names and phone numbers, and agree on how each field is written. Cleaning in the old place costs less than cleaning after the switch.
- Contacts: the people and companies you serve now, with a phone or e-mail that works
- History: the conversations and notes that explain an open case, and not necessarily all of the past
- Open items: unpaid invoices, pending quotes, scheduled visits and unfinished tasks
- To leave in the archive: closed cases, old versions of files and records you no longer use
- Check with your accountant or legal adviser how long some records must be kept before you discard anything
Run both for a short period
Switching in one day is risky, and keeping both forever is worse. A short period of parallel work lets you compare the two, find what is missing and fix it while the old tool still protects you.
Set the end of the parallel period before it starts, and name who decides that it is over. During it, decide where the official record lives for each kind of information, so that nobody updates the same thing in two places.
Start with a small part of the operation, such as one team or one channel, and widen it as it works. If something goes wrong, you have a small problem and not a stopped company.
Train by role
People do not need to learn the whole platform. Someone who answers customers needs the inbox and the customer record; someone who manages needs reports and permissions; someone who handles money needs the finance screens. Teach each role what it will use in the first week.
Choose one person in each team to be the first to learn and to help the others. Short sessions with real cases work better than a long presentation, and a one page guide with the five most common tasks saves many questions.
A checklist and the common mistakes
Go through this list before you turn the old tools off. If you cannot answer one of the items, that is the next piece of work.
The mistakes that appear most often are not technical: moving everything without choosing, not naming someone responsible, skipping the training and switching the old tool off before anyone trusts the new one.
- Every tool on the map has a destination: it moves, it is archived or it ends
- The data to bring is cleaned and has an owner who checked a sample
- Access and permissions are set by role, and former staff no longer have access
- Customers know the channel to use, and the channels are connected before the switch
- There is a copy of the old data and a way to go back during the parallel period
- Someone is named to answer questions in the first weeks after the switch
How Verbum helps
Verbum puts WhatsApp, Instagram and e-mail on the same screen, with the AI suggesting the reply and a person approving it, and keeps one record for each customer, with conversations, finance and documents together. You choose what waits for a person to approve. Availability varies by channel, plan and setup, and the platform page and the channels page show what is available now.
Talk to the team about the tools you use today and what you want to bring, and decide the pace of the change with your own operation in mind.